Branding Thoughts

Positioning is quite a tricky thing

Author

Jon Haines
June 05, 2025

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This week’s edition:

  • Branding Thoughts: Positioning is quite a tricky thing 

  • Design articles i found interesting

Over the course of the last few weeks, I have been engaged in a redesign. Not just for what we’d call my ‘brand,’ but also for my career. I am a designer, and for the past several years, I have navigated full-time, contract, and freelance roles. However, I have lacked the precision to truly turn this career of mine into something that can achieve sustainable consistent growth.

Because of that, I enrolled in Dan Mall’s Make More Money program. In just a few weeks, I have gained a whole new wave of confidence in my craft, and am former a better way to present it to others.

It’s a work in progress, but we’re getting there. Stay tuned.

Design Articles for the Week

Why Bumble and Tinder are suddenly scrambling to keep up with Hinge

To stay relevant in the new era for online dating, Tinder and Bumble seem to be taking inspiration from Hinge's product strategy.

www.fastcompany.com/91344924/why-bumble-and-tinder-are-suddenly-scrambling-to-keep-up-with-hinge

Mario Kart World’s designers had to rethink everything to make it open world

It’s not just bigger.

www.theverge.com/interview/678097/mario-kart-world-nintendo-switch-2-interview-kosuke-yabuki

DeepSeek may have used Google's Gemini to train its latest model | TechCrunch

Chinese AI lab DeepSeek released an updated version of its R1 reasoning model that performs well on a number of math and coding benchmarks. Some AI researchers speculate that at least a portion came from Google's Gemini family of AI.

techcrunch.com/2025/06/03/deepseek-may-have-used-googles-gemini-to-train-its-latest-model

Hi, I’m Jon, a UX and Product Designer from Brooklyn, New York. I write the Design Breadcrumbs newsletter to express my own thoughts on the design world, freelancing, and career advancement. Subscribe to get this news delivered to your inbox every week.